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HUNZA GROUP LAUNCHES THE H CHANNEL TO SHOWCASE THE MANY FACETS OF PENANG TO THE WORLD

Penang 7 May 2021 – One of Penang’s leading property developers, Hunza Group, today launched an exclusive YouTube channel as part of their outreach initiatives. The H Channel will showcase some of the best Penang has to offer in terms of lifestyle, leisure and property, on top of insightful conversations with key figures in the State regarding investment, economy, education and future outlook.

In an increasingly digitalized landscape, one of the ways to engage both the general audience and potential clients is to develop content which can convey information in a unique perspective as well as easily accessible. With a backdrop such as Penang which is rich with culture and heritage, there are so much to draw from as well as discover in content creation. On top of that, the State is also known as the economy powerhouse of Malaysia and one of the most desired tourism destinations in Asia.

Hunza Group has always been at the forefront in promoting Penang as an ideal destination for living, tourism and investment. Over the years, the Group has carried out various initiatives – both online and offline – in Hong Kong, China, Taiwan, Australia, Macau, Indonesia and Singapore. With the current situation where physical mobility is limited and national borders are closed, the Group has to adapt its approach accordingly by expanding its virtual reach through Facebook, Instagram, social media channels and in this particular case – YouTube. Its viewership which spans across the globe will enable audiences from both local and abroad to enjoy the contents in their own time via mobile devices, laptops or even TVs.

The H Channel will be among the select few, lifestyle-based channel by a property developer in the online video platform. The H in the name is a direct reference to the initial of Hunza. The content development for the channel will be based on two streams – with one focusing on interview format with key leaders in respective industries such as manufacturing, education, economy and investment, while the other leaning towards lifestyle as well as casual subjects such as tourist attractions, food and leisure activities. The channel aims to drive more understanding on the potentials of Penang as both an investment destination and the preferred choice for retreat, a second home or even retirement.

The channel will be helmed by two main hosts – Ms. Khor Tze Ming and Ms. Lily Tan – who are also the Group Executive Directors of Hunza Properties Berhad. They are the showrunner for the interview stream where viewers can expect insights and unique perspectives from extraordinary individuals. The lifestyle content on the other hand, will be hosted by a young trio of sub-hosts with dynamic synergy who are also staff of Hunza Group – Ms. Blair Teh, Mr. Sam Goh and Mr. Andy Koay.

“Ever since the pandemic started, our clients from overseas have not been able to visit Penang due to the closure of international borders. Through this channel, we hope to get them connected virtually to these places – both known and unheard of – so they will retain a sense of attachment to Penang. For those who are new to Penang, we hope to give them an avenue to know more about this beautiful place with great potential in property investment or even retirement,” said Lily. Tze Ming added, “At the same time, we hope to present to Malaysians a different take on some of these places from the perspective of a local, with the hope that it will help to drive domestic tourism in Penang when the situation improves. Also, our exclusive interviews with some of these interesting people who have not been seen on the screen before will yield some unexpected stories along the way.”

Two videos will be uploaded to The H Channel each week on every Friday, 8pm (GMT+8) and Saturday, 1pm (GMT+8). The premiere will be on 7 May 2021, 8pm (GMT+8) and the pilot episode will feature a pair of special guests from a Malaysian-based YouTube channel, WABIKONG TV, who will bring fresh laughter to the viewers together with the trio of sub-hosts. The current run for this “first season” is expected to cover 20 episodes from May to July 2021. The hosts are looking forward to receiving good support from the general audience in Penang and Malaysia as well as those from abroad.

Hunza Group has also recently started its TikTok channel with the name of The H Club as part of its wider outreach initiative. Moving forward, the Group will use a mixed media approach – both online and offline (via print) – to carry out its marketing strategies in order to ensure optimum delivery of information to people from all walks of life.


汇华集团推出YouTube频道 - The H Channel ，旨在向世界推广槟城的多元化

槟城，5月7日 – 汇华集团身为槟城房地产开发商龙头之一，今天推出了独家的YouTube频道，作为其拓展计划的一部分。The H Channel 除了访谈各领域领导对各自领域如：房地产、投资、经济、教育的见解和未来展望之外，亦会带领大家发掘更多槟城不为人知的生活和休闲方式。

想要在这逐渐数字化的新常态中更有效的吸引大众和潜在客户的方法之一就是以创意的方式和独特的内容来传达讯息。槟城拥有丰富的文化历史和传承背景，因此创作内容有很多值得借鉴和发掘的地方。再者，槟城不但被视为马来西亚的经济重镇，也是亚洲最受欢迎的旅游目的地之一。

汇华集团一直都在积极推广槟城成为生活，旅游和投资的理想目的地。近几年，其集团在香港，中国，台湾，澳大利亚，澳门和新加坡等国家开展了各种线上线下营销。目前因为疫情而导致国际边境暂时封锁的情况下，集团必须在市场行销方面做出相应的调整，通过社交媒体渠道如面子书，Instagram和YouTube等来转化流量。Youtube观看者覆盖全球各地，这将使国内外的观众可以通过移动设备，笔记本电脑甚至电视来观看。

The H Channel 是少数房地产开发商会选择在线视频平台中以休闲生活来拍摄。频道名称中的H其实就是Hunza（汇华）的首字母。该频道内容主要以两种方式来呈现，一是注重于访谈形式，与各行业的专家包括制造业、教育、经济和投资等来探讨和分享故事和资讯；二是以休闲生活方式来认识槟城，如旅行景点、美食和休闲活动等。该频道旨在提高人们对于槟城作为投资目的地、度假或当第二居所地甚至是退休的首选地的了解。

该频道的访谈内容将由两位主要主持人，同时也是汇华集团的执行董事 – 许芝敏女士和陈秀芬女士担任。他们将与槟城各个领域的主要领导或特别嘉宾进行访谈以及分享对于未来的期望，让人们可以从另一个角度来深入了解和吸收更多资讯。另一方面，呈现槟城休闲生活的内容将由三位年轻且充满活力的副主持人 – Blair、Sam Goh 和Andy 主持，他们同时也是汇华集团的员工。

“自从疫情爆发之后，我国国际边境一直处于封锁状态，让许多我们的海外买家无法回到槟城。因此我们希望通过这渠道，让他们可以如亲身经历般去探索更多槟城的魅力，同时也与他们保持线上互动，让他们对槟城保持联系。对于那些还不熟悉槟城的人，我们希望为他们提供了解资源，让他们更好地了解这个具有房地产投资潜力甚至符合退休条件的地方。” 陈秀芬在访谈中如此说。许芝敏则补充道，“与此同时，我们也希望能用本地人（槟城）的角度来向马来西亚人民介绍槟城不一样的文化，希望借此有助于改善并带动国内旅游。此外，我们将与一些从未在屏幕前出现的嘉宾进行独家采访，届时将为观众提供一系列有趣的故事和资讯，让观众获益良多。”

The H Channel 将在每周五晚上8点和每周六中午1点 ，以每周两集的内容上传到频道。而首映将于2021年5月7日晚上8点正式开播，首映内容邀请了一对特别嘉宾（Wabikong 挖金）与三位副主持人一起大抛笑料。第一季的内容预计将在2021年5月至7月播出，总集为20集。主持人们都很期待得到槟城、马来西亚甚至海外观众的正面支持。

汇华集团近日也开启了TikTok（抖音）频道，名为 The H Club，旨在更全面的推广和宣传集团品牌及项目。接下来，其集团将充分利用线上线下的方式来进行其市场营销策略，以确保向各行各业的人民传递最准确的内容。#penangonebetter